TUI Case Study
Data, Software & Analytical Estate Strategy & Support
Supporting growth plans both today and in the future
The Challenge
Since 2019 we have supported TUI, a leading travel operator with a store estate of 330+ locations in the UK and Ireland, in regularly building and maintaining a strategic overview of their estate so it continues to support their growth plans both today and in the future.
The Approach
- Provide Data and Software support to allow for the strategic assessment of the existing estate and internal adhoc analysis.
- Profile the TUI consumer base and understand how they interact with the store estate.
- Spatially review market dynamics and TUI's position by channel.
- Identify new white space store opening potential.
- Quantify impact levels by store and against other tour operators.
The Impact
Geolytix have contributed to business recovery post covid, giving TUI the ability to really understand our store customers and store catchments better than ever. As a result we have had the confidence to open over 60 new stores, new formats and relocations since 2022. They offer a highly collaborative approach, combined with some of the best spatial data available alongside intuitive software such as MAPP delivering a consistent mapping and geographic insight that underpins our significant store investment.
Andy Stringer, Location Planner