Global Points of Interest

Activity hotspots to reveal traffic drivers.

Overview

The Points of Interest (POIs) dataset shows where different types of locations are concentrated.

It helps users understand areas with high activity or service availability and how your existing estate or potential new site sits in relation to surrounding POIs to identify existing drivers of activity to the area.

Applications

Location synergy: Locate coffee shops near universities or transport hubs.
Avoid oversaturated clusters.
Understand specific pull factors of a neighbourhood.

Features

Activity markers: Hex-grid level indicators of activity.
9 core types: Education, Healthcare, Food & Beverage, Grocery, Leisure, Tourism, Retail, Service and Transport
Contextual data: Shows what drives traffic to a specific location.

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